/Overview
01 / 07brand-kit-template.preview.hackernoon.com/overview

Overview

Everything you need to use Your Brand well: logos, colours, type, imagery and downloads. Start here.

01.1

Introduction

Welcome to Your Brand Kit. It’s for anyone who makes things with our name on them: teammates, partners, press and fans.

  • This is a living document. It changes as the brand does.

Hey there 👋

“make this thing a bigger green blob in the cloud”
— in the ever-wise words of our founder and CEO, Sir David Smooke
Consistent brand = recognisable brand = a brand people trust.
01.2

What We Stand For

Our mission: [why Your Brand exists, and who it’s for]. Write it in one sentence.

  • Keep it short enough that anyone on the team can repeat it from memory.

Our brand is , , and .

We say what we mean, in plain words.

Why?

  1. Because people trust what they recognise.
  2. Because consistency makes everything easier to find and use.
  3. Because a strong brand lets the work speak for itself.

What this guide is for

  1. AlignOne place for everyone to find the brand basics.
  2. Save timeThe right logo, colour or font in a few clicks.
  3. UnifyEverything we make looks and sounds like us.
01.3

What’s Inside

Logos, colours, fonts, imagery, how we write, and where to find us. Pick a section.

01.4

Media & Press

Writing about Your Brand? This site doubles as our media kit: logos, colours and fonts for press use are on the Downloads page.

Common questions:

  • Go ahead. Use the files on the Downloads page as they are, and follow the logo rules.

  • Placeholder: who to contact for interviews, and how quickly you usually reply.

  • Placeholder: how partners can work with Your Brand, and who approves co-branded work.

Or reach out directly:

example.com

Your Brand Kit. v1.0

Tip: use the [ ] keys to resize the navigation.