05 / 07brand-kit-template.preview.hackernoon.com/imagery
Imagery
Bright, honest and a little bit pixelated. How we choose, treat and credit images.
05.1
Best Practices
Our image policy in one line: Show real things, made by real people.
- Always credit the photographer or illustrator.
- Avoid anything that could be hurtful to part of our audience.
Our image policy
Show Real Things, Made By Real People.
05.2
Treatments
Run images through our signature treatments to make them feel like ours. Drop in your own image to try them.
- Everything happens in your browser. Nothing is uploaded.
05.3
Do’s & Don’ts
A quick checklist before you hit publish.
✓ Do
- Use real people and real work whenever you can.
- Credit the photographer or illustrator, every time.
- Leave space for the logo in a corner.
- Use the palette colours for overlays and backgrounds.
✕ Don’t
- Generic stock photos of handshakes and lightbulbs.
- Images you don’t have the rights to use.
- Filters that change skin tones.
- Text baked into images (it can’t be translated or read by screen readers).